Photo of Seth Orza by Angela Sterling in "A million Kisses to My Skin", choreographed by David Dawson, Pacific Northwest Ballet
The Journey to Innovation: Creating the ORZA Pro Shoe
While Seth Orza was a dancer with the New York City Ballet, he faced an injury that necessitated adding padding inside his ballet shoes for extra support. The shoes he wore at the time lacked the necessary stability, and the makeshift insert he fashioned quickly became essential to his dancing.
Observing many of his colleagues struggling similarly, he witnessed them resorting to creating their own padding for their dance shoes. This prompted him to question why no ballet shoe existed that could accommodate their elite athleticism. Dancers were still wearing shoes that had largely remained unchanged for over a century, highlighting a pressing need for innovation.
With the help of local shoe cobblers in Seattle, Seth began crafting the first prototypes by layering shock-absorbing materials, leading to the creation of what would become the ORZA Pro One. His journey took him beyond Seattle, including travels China and now in to Thailand, where he sought inspiration and further insights into dance and production techniques.
Determined to refine the design, he entered research mode, collaborating with dance companies nationwide. Gathering feedback from dancers about their preferred brands revealed a significant gap in the industry—a universal demand for more supportive footwear. A crucial step in developing the ORZA Pro
One was conducting lab tests to assess the medical and therapeutic benefits of the innovative padding layering system. At the Protentrx Health & Performance Laboratory in Seattle, a comprehensive pedography analysis compared their product to standard dance shoes. The data confirmed their suspicions: additional support was not only necessary but achievable.
Seth's initial goal was to create a ballet shoe that could sustain him throughout his busy days, transitioning from class to rehearsal to stage performances. What emerged from this journey is a ballet shoe designed for every dancer, everywhere.
The ORZA Pro One is crafted to carry you comfortably through your day, supporting your every movement—whether you're taking your first plié, perfecting your pirouettes, or performing Siegfried in "Swan Lake". Seth is excited for you to experience the difference it makes in your dance!
Ready to start the international search for manufacturing.
The search continued to build our dance shoe.
The launch of Orza, after 14 years of work!